Thoughts + Articles

Does Your Business Need More Customers?

Can social media build your business?  Would you like to promote your business to have more customers?

In the 2014 movie “Chef”, Chef Carl, played by Jon Favreau, is a well-known Chef working in Riva’s restaurant, played by Dustin Hoffman, for the last 5 years. The head food critic, Oliver Platt, gave the restaurant a bad review saying the food was “unimaginative.”

Chef decides to write back on Twitter after his 10-year-old son, Percy, shows him how. Chef sends his comments out to thousands without realizing it.

Chef Carl throws out a challenge to the food critic that he would put together a new menu of original wonderful foods for the critic to taste. Chef’s boss insists he continue to cook the usual dishes on the menu the way it is. Chef refused and he was fired. The critic came to the restaurant expecting the special menu and the Chef comes in and tells the critic off and one of the customer’s videos the breakdown and it goes on You Tube ruining Chef Carl’s reputation.

Chef Carl’s ex-wife suggests he take an old food truck, restore it, and go on the road cooking the dishes he wants to cook. At first, Chef says no to this offer but eventually he decides to clean and repair the food truck with his son’s help and later Martin, his former assistant Chef  joins them. In the process of fixing the truck and going on the road, Chef repairs his relationship with his son Percy, and they travel from Miami to Los Angeles cooking a Cuban menu of foods. Percy, the Chef’s son is learning to cook and tells customers on Twitter each day where the food truck will be located, the street address, City and State, and the menu and prices for each dish. At each stop they have a crowd of people waiting to purchase the special menu of the day.

Chef Carl and his food truck have become a success. His ten-year-old son Percy has promoted their food truck on Social Media and Chef Carl has gone from being a washed up Chef to once more having a new stronger reputation. The food critic that slammed him now offers him a new restaurant.

So what are the 3 things you can do to promote your business through social media?

1) Begin by joining Facebook, Twitter, LinkedIn, and YouTube and write up your businesses profile. Tell your audience what products you offer and how you can help them with a problem they have related to that product. Offer the names of your products, the benefits, and the cost of each product. Begin a customer list so your customers can receive your article or blog regularly to share special product features and specials.

2) Send out one-line messages to your customers about the sale of the day or the sale of the week with the prices of your merchandise or your restaurants new dishes for that week.

3) Make sure you have all your vendor licenses in order for food trucks and vendor trucks. If you are on the road in a food truck or in a vendor truck tell your customers by Twitter or Facebook where you will be on a specific date, the time you will arrive and open for business, the street address, and the City and State you will be in. Also tell them what your daily specials are and the cost for each.

What happens if you don’t tell people about your business?

“Nothing!” So get started and advertise your business on Facebook, Twitter, LinkedIn, and YouTube. It’s cost effective too!

Madeline Frank, Ph.D., DTM is an Best Selling Author, sought after speaker, business owner, motivational teacher, researcher, and concert artist. She helps businesses and organizations “Tune Up their Businesses”. Her innovative observations show you the blue prints necessary to improve and keep your business successful. She writes a monthly newsletter “Madeline’s Monthly Article & Musical Tips” and a monthly radio show “Madeline’s One Minute Musical Radio Show”. She has just published her new book “Leadership On A Shoestring Budget”.

Contact Madeline Frank for your next speaking engagement at

This entry was posted on Monday, August 11th, 2014 at 1:27 pm and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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